Maurice O’Connell

38 years on since entering the timber industry straight out of school – and having worked his way up from the timber yard into sawmill sales, sales management and now management – Maurice remains convinced about one thing: “We may sell wood, but this business is a people business.”

A postgraduate in business administration, Maurice understands that exceeding customer expectations is about having the systems and the processes in place… but people buy off people, and that makes relationships everything.

“I like the people in the timber industry. Most people stick around for a long time and we make a lot of friendships, but the team also knows the customer pays the bills – so our twin motivations are relationship selling and excellent customer service.”